In honor of its first 100 years, Dunn-Edwards declares a Color of the Century

LOS ANGELES – Paint company Dunn-Edwards has bypassed the Color of the Year to instead declare the Color of the Century.

Viridian Odyssey, a deep, sophisticated shade of blue-green “reminiscent of gazing into the shadowy depths of the ocean” is the company’s Color of the Century. The company said it strikes a balance between cool serenity and natural warmth.

A celebration of Dunn-Edwards 100-year history, the selection was made after extensive research and exploration of the top trending colors across the decades. In experts’ findings, blue and green consistently emerged as the most prominent hues across all years.

“Since 1925, Dunn-Edwards has been dedicated to shaping the world of paint, color and design, and Viridian Odyssey has been there all along – symbolizing life, growth, and resilience with an understated elegance deeply rooted in the nature surrounding us,” said Lauren Hoferkamp, Dunn-Edwards lead color expert. “While the Color of the Century honors the past and everything that’s brought us to this point, it also symbolizes a readiness for the next 100 years.”

Also, starting this Tuesday, Feb. 11, Dunn-Edwards will release a new decade-inspired color palette every three weeks in 2025.

Each curated collection pays tribute to a defining historical moment, reflecting each era’s iconic styles, trends, and moods. Hoferkamp said the hues capture the spirit of the past while remaining fresh, modern, and effortlessly stylish today.

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